Sydney Bradley

Thanks again for having me.

Stars are going to look a little different.

So maybe it'll be someone in a certain niche being the person to follow if you want to watch knitting content or the person who is one of the biggest fashion influencers.

But being the everything creator is almost just as hard for a social media platform to be the everything platform for everyone.

There's so many things happening.

There's so many ads that need to be placed.

There's so many people now on these platforms that...

Being the star is a lot more difficult than being a star.

I think advice that I hear a lot from creators as well is figure out what your niche can be.

And if something that you really care about or have a lot of experience in that you can roll with that and run with it.

Something that makes you stand out and can build a community around is definitely something you want to focus on as a creator right now.

Community building and community tools that help you also monetize that community are a big part of the creator economy now.

That's why we've seen Substack have this moment as well of being able to

Make a group chat with your newsletter.

Find different ways to reach your audience outside of the massive algorithms of sort of playing that slot machine of hoping you reach someone.

You have more ownership.

You have the community.

I like to think that there will still be opportunity for those creators with a lot of creativity to break through maybe the gold rush moment of being able to get famous really quick, really rapidly and really big and then make a lot of money is harder.

But I also think in this era of AI content and AI slob.

There is a big hunger for really good content that is creative and feels human.