Sydney Leroux

we had said to us soccer for a long time leading into the world cup, knowing it was going to be, you know, in the United States and a big deal like, Hey, what do we have planned for after? Like, we know that we have to do this celebration tour. Where are we going? What are we doing? And, uh, And they're like, well, nothing. Very on brand at the time, right? Like, what do you mean nothing?

we had said to us soccer for a long time leading into the world cup, knowing it was going to be, you know, in the United States and a big deal like, Hey, what do we have planned for after? Like, we know that we have to do this celebration tour. Where are we going? What are we doing? And, uh, And they're like, well, nothing. Very on brand at the time, right? Like, what do you mean nothing?

we had said to us soccer for a long time leading into the world cup, knowing it was going to be, you know, in the United States and a big deal like, Hey, what do we have planned for after? Like, we know that we have to do this celebration tour. Where are we going? What are we doing? And, uh, And they're like, well, nothing. Very on brand at the time, right? Like, what do you mean nothing?

Like, you're going to have this huge World Cup and then it's just like, yeah, good job. You're done. I mean, this, and we kept saying, this is the time to promote it and to sell it and to get into, you know, different cities and let's do a tour afterwards. And I think the only thing that Hank Steinbrecher was telling us about, who was the head of U.S.

Like, you're going to have this huge World Cup and then it's just like, yeah, good job. You're done. I mean, this, and we kept saying, this is the time to promote it and to sell it and to get into, you know, different cities and let's do a tour afterwards. And I think the only thing that Hank Steinbrecher was telling us about, who was the head of U.S.

Like, you're going to have this huge World Cup and then it's just like, yeah, good job. You're done. I mean, this, and we kept saying, this is the time to promote it and to sell it and to get into, you know, different cities and let's do a tour afterwards. And I think the only thing that Hank Steinbrecher was telling us about, who was the head of U.S.

soccer at the time, was they were contemplating if we should take a tour to Africa. And I was like, you have got to be kidding me. Yes, Africa needs help in getting women's soccer popular. But we are sitting on this goldmine of this World Cup. Why wouldn't you do something here? So we... decided that we were gonna do our own thing if they weren't gonna do it.

soccer at the time, was they were contemplating if we should take a tour to Africa. And I was like, you have got to be kidding me. Yes, Africa needs help in getting women's soccer popular. But we are sitting on this goldmine of this World Cup. Why wouldn't you do something here? So we... decided that we were gonna do our own thing if they weren't gonna do it.

soccer at the time, was they were contemplating if we should take a tour to Africa. And I was like, you have got to be kidding me. Yes, Africa needs help in getting women's soccer popular. But we are sitting on this goldmine of this World Cup. Why wouldn't you do something here? So we... decided that we were gonna do our own thing if they weren't gonna do it.

And so we found a little loophole in our contract where we could do an indoor tour. Mia, because her brother Garrett at the time had had cancer, was doing these indoor tours that we were helping her with to be a fundraiser and awareness for Garrett. And so we thought, well, we could do indoor tours. They can't control us in that.

And so we found a little loophole in our contract where we could do an indoor tour. Mia, because her brother Garrett at the time had had cancer, was doing these indoor tours that we were helping her with to be a fundraiser and awareness for Garrett. And so we thought, well, we could do indoor tours. They can't control us in that.

And so we found a little loophole in our contract where we could do an indoor tour. Mia, because her brother Garrett at the time had had cancer, was doing these indoor tours that we were helping her with to be a fundraiser and awareness for Garrett. And so we thought, well, we could do indoor tours. They can't control us in that.

And we can bring our own sponsors on because that's a space, again, they can't control. And we just don't call ourselves the national team. We just call us Team USA or whatever. And so we ended up crushing it with this indoor tour that we full page ad the day after we won, we announced and U.S. soccer tried to sue us. We've seen that before. On brand. On brand. On brand. On brand. On brand.

And we can bring our own sponsors on because that's a space, again, they can't control. And we just don't call ourselves the national team. We just call us Team USA or whatever. And so we ended up crushing it with this indoor tour that we full page ad the day after we won, we announced and U.S. soccer tried to sue us. We've seen that before. On brand. On brand. On brand. On brand. On brand.

And we can bring our own sponsors on because that's a space, again, they can't control. And we just don't call ourselves the national team. We just call us Team USA or whatever. And so we ended up crushing it with this indoor tour that we full page ad the day after we won, we announced and U.S. soccer tried to sue us. We've seen that before. On brand. On brand. On brand. On brand. On brand.

Um, we were like, wait, what? We told you we were going to do this. We've sent you letters. We've told you, you were going to do nothing. And we had sent letters and really documented it and said, okay, since you're doing nothing, this is what we're doing. Never heard anything. So yeah, needless to say, we pulled a little coup there and that was fantastic.

Um, we were like, wait, what? We told you we were going to do this. We've sent you letters. We've told you, you were going to do nothing. And we had sent letters and really documented it and said, okay, since you're doing nothing, this is what we're doing. Never heard anything. So yeah, needless to say, we pulled a little coup there and that was fantastic.

Um, we were like, wait, what? We told you we were going to do this. We've sent you letters. We've told you, you were going to do nothing. And we had sent letters and really documented it and said, okay, since you're doing nothing, this is what we're doing. Never heard anything. So yeah, needless to say, we pulled a little coup there and that was fantastic.

And again, it just, you know, for the first time it was like, and this is something that this generation and you all are so good at, which I have so much respect for is like, if people say, no, we're not gonna do it, you guys go, okay, then we'll build it ourselves, right? Okay, we'll start our own company. We'll start our own merch line, right? Whatever it is, we're gonna go build it.

And again, it just, you know, for the first time it was like, and this is something that this generation and you all are so good at, which I have so much respect for is like, if people say, no, we're not gonna do it, you guys go, okay, then we'll build it ourselves, right? Okay, we'll start our own company. We'll start our own merch line, right? Whatever it is, we're gonna go build it.