Sylvain Charlebois

I can think of at least 10 products that have actually had their TikTok moment in the last couple of years.

I'm thinking of celery, cucumbers and carrots.

There were shortages of celery and cucumbers in Canada for a while because of TikTok.

And every time I meet a group, I said, try to get your TikTok moment, man.

That's going to be so good for business.

But right now in Canada, I can tell you TikTok is telling all the kids out there, eat cottage cheese is good for you.

And guess what?

There's a shortage.

Most of the TikTok trends that I see, I don't know about you, but all the TikTok trends that I see are for healthy products.

So I'm not against TikTok doing this.

I think it's not a bad idea to actually get kids to eat healthy foods.

I'm a food guy.

Yeah, I'm a food guy.

So I don't get into pharmaceuticals or anything else.

And I agree with you.

I think there are some stuff, there's some stuff out there that's not necessarily great.

Oh, that's a good question.

Well, first of all, it's dairy.

There's not a whole lot of processing.

There's just a couple of ingredients.