Tamara Holland

She'd rather influence or infiltrate from within.

So by being part of the conversation with H&M and the overlords that make those sourcing decisions for the collections in future,

she can help influence who they might partner with in future and then making more ethical decisions.

That might be a bit of a clever party line because it still feels a little bit like the messaging that they needed to make this, give this a positive spin.

I do love at least these designers are trying to put a foot in the right direction with sustainability.

What I would love to see is like sort of what Zara was implying with John Galliano.

pulling from the dead stock or the archives of H&M and creating with product that's already there, the dead stock.

Instead of constantly creating this newness and more product into the world, pull from what we've already got in the dead stock.

Imagine that if it had all been reclaimed from the stuff that was going to landfill.

Now that would have been genius.

There's an opportunity there for any of these big brands to partner with someone and do that.

Is it this potential John Galliano collaboration?

We don't know.

That's a little bit grey.

We've only just got the press release, but there's something there and all of these are sort of just missing the mark, but they're trying.

Let's get quickly into what you can actually expect from the collection because I do expect it to sell.

I mean, she's not being shy, Stella, about putting her brand name on these pieces.

You know, it's a bit like the JW Anderson Uniqlo collection where he's got the logo on the sleeves of that and, you know, it's out facing.

So,

She's got dresses and tops with her Falabella chain.