Tamara Holland

fur, anti-leather, et cetera.

So partnering with a high street giant like H&M, you know, it's an interesting move in this market.

To my eye, like the optics of this are a little bit, I think they're worth exploring because 20 years ago, the first time around,

I remember reporting on this or at least seeing this like when I was first interning in magazines and it was a really big deal because back then fast fashion didn't have the stigma attached to it as much as it does now.

It was, from my memory, it was quite a coup to score a high street collaboration.

So you had big brands doing that and Stella was one of the first and it was a really celebrated moment.

Whereas this time around it feels a little bit murkier.

It's funny, even, Tam, the last few episodes we've done together, we've spoken about these collaborations, haven't we?

J.W.

Anderson, Uniqlo, John Galliano, Zara.

And he referenced that he's going to be pulling from the archives and if that might be a sustainable sort of collection that he's doing.

I feel like you can't just put a name on a high street brand anymore.

There needs to be that depth to it.

which is why it works quite well with Stella McCartney, how she wants to do the sustainable angle.

What that means, though, I think I saw in one of the press releases that she'll be using 75% recycled beading or glass beading on some of the tops.

It's still like, is it an element of greenwashing still at play here?

This is the question mark.

And I was thinking about that.

And she did kind of address this on the front foot in her piece with Vogue, unpacking the decision to do the collection and a bit of the thinking behind it.

And she said, I thought this was really brave to admit, she said she would rather be in the room with the people making these decisions than out of it.