Tamara Thompson

So you're like, okay, well, it's a possibility her content could take off because Susie Batiste has searched 18,000 times a month.

So we have the micro content go out to shorts, right?

You're like, okay, this one only had a thousand views, but this short had 10,000 views.

Why?

Right.

And so we like analyze that piece of it first and say like, okay, was it because of what Susie was wearing?

Was it because of the hook?

Was it emotional?

Was it empowering?

Was it, was it John's clip?

You know, whose clip was it?

Um, and then from there you want to leverage that clip back to paid ads.

So, cause one, you already know that 10,000 people organically actually resonated with it.

but the way that we structure it is not just for the fact of like oh that's a really top performing clip but a lot of times for a business owner if you're talking like real estate as an example let's say you share some cool topic about real estate or success well okay well he talked just about exactly what he does and helps people with in real estate now let's actually drive

the back to some kind of core offer or an opt-in or a lead magnet or something to build the list, right?

So it gives opportunities in different ways to build your CRM, basically email list, or give them back to an opt-in that goes into, or even a tripwire funnel, you know, where it's like a low-end product.

Here's $11 for my XYZ.

Exactly.

So it's being strategic for the shows.

A lot of people have like inspiring shows, but you can leverage it that way where you're like, OK, am I building my influence?