Tamara Thompson

So they're pulling it in different directions.

And if you see it, all the celebrities are doing podcasts at this point.

So it's pulling the demographic and fans in a way that's like video, video, video.

Even though maybe like over the years, because we've got clients that have like 6 million downloads, right?

And that's on the audio podcast.

We took one client this year, which I was super excited about the results that we got her.

So we started working with her in...

September, but she did not focus on video.

She actually had 11,000 subscribers on her YouTube channel.

We're like, Oh my gosh.

I mean, she's, she's smart.

She's, she's funny.

She's pretty.

I was like, I hate her.

What about that?

So, so yeah, so she had 11,100 subscribers on YouTube.

This was in September and,

And she had about 5 million audio podcast downloads.

So we took over both and we said, you have to be on video.

And luckily within the first month or so, she actually had one of the video podcasts, the first in the first three weeks took off.