Tan Gera

And then when the calls were getting booked, I was taking the sales calls myself initially.

You see a lot of people who actually delegate a lot of these things because they think it's not for them or it's beneath them.

It's not.

I was already a millionaire and yet I was taking the sales calls.

Why?

Because you can't delegate something unless the founder himself walks the path and understands what the customer wants and tweaks and like, okay, now I've reached that critical mass where I know this is dialed in and I can delegate it.

And I will know if someone is doing well or not, you know, representing the brand, serving the customer, et cetera.

So you have to do these things and learn these skills.

You have to.

Okay, so again, I'll tell you the whole timeline if you want.

So how did it go?

When we started, and by the way, for those who want to understand how to delegate in what sequence, there's a good book, Buy Back Your Time from Dan Martell.

It tells you which sequence to hire.

It's very good.

So basically, first thing, admin.

Whatever admin that is taking what people call the $10 job, you need to get away from that, right?

Because

That's just taking up your time in a day.

It's too precious.

And it's just going to keep accumulating.