Tanner Chidester

Right. Because ultimately, like if you're spending to count ads, you're making eight. Then it's like, OK, if I spend four, I'll make 16. I'll make six. I'll make. Yeah. And it keeps going up. So eventually, though, with ads, there comes that blocking point. And the first thing I try to do is like optimize. So it's like, hey, can we look at the sales team? Can we look at the ads?

Where can we optimize? But eventually you kind of see like, hey, like you know, we spent about 200 grand on this and we're going to make about eight. And every time we've gone up from that, we really don't make a much more, but it's a lot more bullshit.

Where can we optimize? But eventually you kind of see like, hey, like you know, we spent about 200 grand on this and we're going to make about eight. And every time we've gone up from that, we really don't make a much more, but it's a lot more bullshit.

Where can we optimize? But eventually you kind of see like, hey, like you know, we spent about 200 grand on this and we're going to make about eight. And every time we've gone up from that, we really don't make a much more, but it's a lot more bullshit.

So I think like in that it going back and looking at like Ready, Fire, Aim, Michael Masterson and like some other books, that's when I should have just stopped having the ego of like, oh yeah, we can like force it and then maybe make something else. Because at the end of the day, no one really cares. Like you don't really care how you get there. You just want to get there.

So I think like in that it going back and looking at like Ready, Fire, Aim, Michael Masterson and like some other books, that's when I should have just stopped having the ego of like, oh yeah, we can like force it and then maybe make something else. Because at the end of the day, no one really cares. Like you don't really care how you get there. You just want to get there.

So I think like in that it going back and looking at like Ready, Fire, Aim, Michael Masterson and like some other books, that's when I should have just stopped having the ego of like, oh yeah, we can like force it and then maybe make something else. Because at the end of the day, no one really cares. Like you don't really care how you get there. You just want to get there.

I just think the issue is a lot of people they'll lose focus too soon. Like it gets hard. And so they're like, oh, I got to make something. It's like, no, like you just suck at marketing. But eventually, like if you're at a high enough level, it makes sense where it's like, hey, instead of trying to keep pushing this thing, let's maybe sell something else.

I just think the issue is a lot of people they'll lose focus too soon. Like it gets hard. And so they're like, oh, I got to make something. It's like, no, like you just suck at marketing. But eventually, like if you're at a high enough level, it makes sense where it's like, hey, instead of trying to keep pushing this thing, let's maybe sell something else.

I just think the issue is a lot of people they'll lose focus too soon. Like it gets hard. And so they're like, oh, I got to make something. It's like, no, like you just suck at marketing. But eventually, like if you're at a high enough level, it makes sense where it's like, hey, instead of trying to keep pushing this thing, let's maybe sell something else.

And that's where you can look for another opportunity. Or like even now where I've made millions of dollars, like I've invested in other companies that I'm like, OK, like this guy's running the company. It's a different avenue. It's different leverage. It's like different. Right. It's like gives me a different way to win. That's that's unique. And I think that's important.

And that's where you can look for another opportunity. Or like even now where I've made millions of dollars, like I've invested in other companies that I'm like, OK, like this guy's running the company. It's a different avenue. It's different leverage. It's like different. Right. It's like gives me a different way to win. That's that's unique. And I think that's important.

And that's where you can look for another opportunity. Or like even now where I've made millions of dollars, like I've invested in other companies that I'm like, OK, like this guy's running the company. It's a different avenue. It's different leverage. It's like different. Right. It's like gives me a different way to win. That's that's unique. And I think that's important.

So when he was licensing clothes, what is he licensing?

So when he was licensing clothes, what is he licensing?

So when he was licensing clothes, what is he licensing?

So he would license it to another company.

So he would license it to another company.

So he would license it to another company.

Yeah, because the fulfillment is usually the biggest nightmare with sales. Like actually fulfilling all the customers.