Tanner Winterhof

This would be like a golfing company.

I will give you credit and give you a challenge.

The first time you were here, you made this topic exciting.

Your energy was through the roof.

It was something that I think everybody would have hung on the chair.

We're talking hundreds.

Red and black ink at the bottom.

We're talking hundreds of millions of dollars of opportunity.

So, Tim, what is your role at onshore?

And to make sure you stay in line,

You brought the CEO.

I don't think when we started Farm for Profit we would have ever thought we'd be doing cybersecurity episodes or ag crime episodes.

And so far this year we've aired two of those before this came out.

It's more important now than it ever has been.

So I pride you guys or take pride in the fact that you guys have recognized this.

Okay, hold on.

I know where you're going.

I want to get one thing out in the open before we get too much deeper into this.

Yeah.

If a listener is thinking about turning this off right now, on average, what's the value knowing about this worth to them on their farm?