Tariq Panja

They're seeing fans from all over the world wearing their colours.

And I remember the night before the opening game of the 2018 World Cup in Russia, there's a street in Moscow called Nikolovskaya Street.

And that place was truly incredible before the tournament opened.

Because it's a long street, you see...

These fans, Egyptians, Brazilians, Argentines, Saudis, Mexicans and on and on.

Communing, singing, swapping shirts, swapping stories.

Almost like a Noah's Ark of global humanity, right, of people in this one place.

And this is before a ball has been kicked.

Honestly, for me, these moments are very hard to replicate at any other time.

And guess what?

It's free.

No dynamic pricing.

Open your front door, step off the porch and go and meet everyone.

This is a gathering of humanity unlike anything else.

Thank you.

Great to be with you.