TechCrunch Host
speaker
5,755 appearances
109 recordings
1 series
first heard Mar 2026
last heard 17 Aug
TechCrunch Host’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 109 in all, peaking in Jul 2026 with 23.
Appearances
On Thursday, Ford said the Fathom would start at twenty nine thousand nine hundred forty-five dollars, including the destination fee.
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That is significantly below the $50,000 average for new vehicles and the $56,000 average for EVs.
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It's also about $5,000 lower than the Keating line, the average listing price for the largest price segment available at dealers.
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But consumers do not decide to buy a car based on price alone.
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Here's where Ford could run into some challenges.
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The Fathom will be a compact pickup truck, a form factor that the market largely ignored until Ford started selling the Maverick in 2021.
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The Fathom is entering an underexploited niche, but it doesn't appear to be one with enormous potential either.
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Sales of the Maverick offer a clue.
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They've been brisk, but at 155,000 last year, the small truck is not a blockbuster either.
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The Taurus sold more than twice as many at its peak in 1992.
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Now, the Fathom appears to have a few advantages over the Maverick.
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For one, passengers should enjoy a bit more interior space.
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The EV will also have a frunk, which could sway some buyers of traditional cars who have overlooked pickup trucks for lack of closed storage.
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But the fathom is still a pickup, and not everyone loves that look.
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The majority of the market today is dominated by SUVs, with just over seventy percent of prospective buyers looking for an SUV, compared with thirty three percent for pickups.
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That's according to Cox Automotive.
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Even among pickup fans, the Fathom may struggle to draw buyers.
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For many, trucks are a vibe.
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They want them to look ready to tackle the Rubicon trail, even if they never make it beyond the city limits.
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Every automaker is aware of this.
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Showing 361–380 of 5,755 · page 19 of 288
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