Ted Elliott
👤 SpeakerAppearances Over Time
Podcast Appearances
The CAC cost, it's one year and two months or one year and a month.
So our marketing costs are really related.
We've decided that we're going after enterprise customers.
And then it's a hand-to-hand combat thing.
I actually fired almost all the inbound SDRs we had.
And I replaced them with something called Conversica, which is an AI bot.
And it's hilarious.
People come up to us at trade shows and they're like, can I meet Katie Taylor?
She's the most like, or, you know, she falls off like you can't believe.
And I'm like, well, that's because it's a bot.
Do they get pissed off?
No, they don't.
I mean, it's amazing when people want something, they don't care how they get it.
What's that tool?
It's called Conversica.
Spell it.
C-O-N-V-E-R-S-I-C-A.
Okay.
Yeah.
A buddy of mine who's a private equity guy invested in the company.