Ted Sarandos

I think it's overestimated.

I think like every other technology advance in entertainment and storytelling, it's made the business better and bigger by presenting more opportunity.

And I think creators today are going to use it.

I've seen this evolution from the beginning of friends who are writers who said, we're going to do everything we can to stop AI.

It's going to destroy our careers to the point where they're using technology.

Claude is a writing partner today.

And they basically train it to say, this is how I write.

This is how I think about character.

This is how I move story.

Here's everything I've ever written.

Now, you're not allowed to write anything for me, but you can bounce ideas off of me all day long.

And it makes them a better writer.

They believe it makes them a better writer.

It doesn't replace a writer's room, because a writer's room will come up with a couple of good ideas.

a couple of interesting ideas, a couple of original ideas.

AI is not built to do that ever.

I mean, the tool itself is built to give you the most predictable outcome possible, the antithesis of what we're trying to do when we make a TV show or a film.

So will AI help things?

I look at things right now of how we're using it in production today, things like previs.

So even just think about the technically working out a very complicated stunt shot before you do it, which increases the safety on set.