Tej Gill

indefinitely suspended on on Facebook and then Google would constantly tell us they need to verify our account so I just I shut down the t-shirts and I I made the pivot I switched to coffee and I just went all in and I started doing the coffee full time and it blew up and the coffee you know I wanted it so you could drink it straight black like a I didn't want bitter acidic coffee like like most coffee most most people burn their coffee that's why it tastes like that that's why they serve it with milk and sugar so

we wanted a real smooth coffee and I drank a, this amazing coffee in the middle East and Kuwait on my way into Iraq and one of my trips.

And it was the best coffee I've ever had.

I've never had coffee like that before.

I didn't even know there was coffee like that.

So that was the goal was to make it a, a really smooth, amazing coffee where you could actually enjoy the taste of coffee.

And that's what we did.

And, you know, now we've got a whole line of bunch of different blends and flavors and they're, they're all, um,

low acid content and they're not bitter and we don't burn them you know we do that by roasting it on a perforated drum and we do it the right way we don't we and we use premium beans that are fresh we don't use garbage beans i mean we could buy like super cheap beans and serve crappy coffee and our profit margin would go up but you know i wanted the best coffee because in the steel teams we had the best gear the best guys so i wanted the best coffee

You have to commit.

So when I was doing the t-shirts, it was like a side hustle.

So I was still doing security and had the t-shirts going on the side.

I never fully committed in it.

And then when I would go on trips, like doing security trips,

It would always fall to the wayside and I'd come back and I was constantly playing catch up.

And then same thing when I very first started the coffee, I was still doing a little bit of security trips, not much, but just a little bit.

And every time I'd go on a trip, I would come back and I would be behind.

So finally I was like, all right, I'm just going to fully commit and go all in on the coffee.

And that's what I did.

You know, it's like they say, it's a leap of faith, right?