Terry O'Reilly

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4,296 appearances 19 recordings 1 series first heard Apr 2026 last heard 5d ago

Terry O'Reilly’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 19 in all, peaking in Aug 2026 with 5.

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Under the Influence with Terry O'Reilly · When You're This Big, They Call You Mister · 18 Jul 2026 podcast

Some believe he was never a certified doctor.

In an investigative piece in the Chicago Reader in 1994, a journalist wrote that the American Medical Association, or AMA, found Dr. Scholl's credentials to be, quote, entirely irregular.

It said records of his medical license were hard to find, and that at best, Scholl spent a short time at some low-grade medical schools, including one that was caught in a scandal for granting phony medical degrees in return for cash.

According to the article, the National Association of Chiropodists banned him from advertising in their publication in 1923.

The AMA said they wrote to Scholl twice asking for clarification, but he never responded.

There is no doubt Dr. Scholl was a marketing pioneer and a dynamo.

But surprisingly, very little is written about him in the annals of marketing.

It could be professional skepticism.

It could be he made too much money.

Or it could be because foot doctors back then were often seen as the lowest form of medical practitioners.

Through it all, William Scholl seemed to shrug it all off.

He spent his entire life trying to make foot pain a thing of the past.

The graduates of the college he founded constitute one-third of the foot doctors in the United States.

And his Dr. Scholl brand has a bigger global footprint today than at any other point in the company's history.

When Shakespeare asked, what's in a name, he said a rose by any other name would smell just as sweet.

In other words, he suggested the naming of things was irrelevant.

But that's not the case in marketing.

When companies acquire other companies, they are buying their brand names.

When shoppers reach for a product, they usually reach for a familiar brand.

Strawberry jam is just jam, unless it's Smucker's.

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