Terry O'Reilly
speaker
4,296 appearances
19 recordings
1 series
first heard Apr 2026
last heard 19 Sep
Terry O'Reilly’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 19 in all, peaking in Aug 2026 with 5.
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Leo Burnett was a famous ad man who started the Leo Burnett Advertising Agency in Chicago back in the 1930s.
He once said, "...the greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself."
In the world of advertising, there is nothing more persuasive than a product demonstration.
And I'm not talking about torture tests, which we covered in a past episode.
I'm talking about a simple demonstration of a product that is so persuasive, it ramps up the desire to own that product and sends chills down the spines of competitors.
So I canvassed a dozen of the top creative directors in the advertising business and asked them to name the best product demonstration commercials they have ever seen.
From those lists, I separated the classic commercials from the contemporary ones.
Let's begin with the classics.
Not surprisingly, most of the creative directors put this one television commercial at the top of their list.
It was produced in 1964.
It's in black and white and begins with someone walking into a garage on a very snowy, dark morning.
He gets into a car and starts it up.
The headlights pop on.
As he drives out of the garage into the deep snow, we realize he's driving a VW Beetle.
The VW makes its way through the snowy landscape, up hills, along dark roads.
It is the only vehicle in sight.
The headlights on the snowplow flash on, it pulls out of the garage, pushing snow aside, and passes the parked VW Beetle.
It was an incredibly simple idea, mostly shot in the dark of early morning.
Three simple sentences set up by the question, How does the guy who drives the snowplow get to the snowplow?
Showing 2301–2320 of 4,296 · page 116 of 215
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