Terry O'Reilly
speaker
4,557 appearances
20 recordings
1 series
first heard Apr 2026
last heard yesterday
Terry O'Reilly’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 20 in all, peaking in Aug 2026 with 5.
Appearances
Next, they aimed a video camera at the bus shelter to see if people would try to break the glass.
Sure enough, people lined up to try.
They kicked it, they hit it, there were a few flying sidekicks, and even some construction workers with steel-toed boots.
The glass never broke.
The press excitedly covered the spectacle, generating about $1 million worth of publicity for the security company and 3M.
The National Post devoted a full-page story to the million-dollar stunt.
The story went round the world.
It was a fascinating product demonstration because it wasn't on television or in a magazine.
It was out on the street for the public to see and kick for themselves.
My friend Paul Lavoie founded one of the most creative advertising agencies in Canada that we've spoken about many times called Taxi Advertising.
When I asked Paul about his favorite demonstration commercials, he pointed out that some demonstrations can be told conceptually.
A demonstration of a demonstration, in other words.
For example, he told me about a Christmas commercial he once saw.
It was very simple.
A hand comes into frame and shakes a snow globe.
But nothing happens.
Then words appear on the screen that said, Happy Holidays from Head and Shoulders.
Such a perfectly simple demonstration for adults.
Paul also told me a story about a commercial he once created for a banana yogurt.
His idea was to have a monkey sitting at a table, and on that table was a banana on the left and a cup of banana yogurt on the right.
Showing 2461–2480 of 4,557 · page 124 of 228
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