Terry O'Reilly
speaker
4,557 appearances
20 recordings
1 series
first heard Apr 2026
last heard 2d ago
Terry O'Reilly’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 20 in all, peaking in Aug 2026 with 5.
Appearances
You'll find items priced for $5.99 or products priced at $89.99 and so forth.
That is called left-digit pricing, which exploits a left-digit bias, meaning most people process numbers left to right.
When we do that, something that costs $89.99 feels mentally closer to $80 than $90.
By the 1950s, gas prices were high enough to easily hide the gas tax, but gas retailers kept the fractional pricing because the left-digit pricing strategy meant millions in additional profits.
So $1.88.9 feels more like $1.80 than $1.90.
When Canada adopted the metric system in the 1970s, gas retailers kept the fractional pricing when gallons switched to liters.
And by the way, there is no law in Canada requiring fractional gas prices.
It is strictly a marketing and revenue strategy today.
Our next Facebook question comes from Phyllis Waite-Franklin.
She asks, Kids in advertising, where are they now?
Well, there's a golden rule in advertising.
You can't lose if you've got kids or animals in your commercial.
Yes, cute, adorable kids make for powerful advertising.
One of the very first print ads I ever wrote was for Eastern Airlines.
The ad was promoting a special airfare package to visit Disney World in Florida.
We cast the cutest little girl to be in the ad wearing Mickey Mouse ears.
The headline said, Use an 8-year-old excuse to go to Disney World.
The ad won a big award that year.
The reason that ad won, I'm convinced, was that the 8-year-old girl in the ad was just so adorable.
I don't know where she is now, but there have been many other memorable commercials with kid actors.
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