Terry O'Reilly
speaker
4,084 appearances
18 recordings
1 series
first heard Apr 2026
last heard 5 Sep
Terry O'Reilly’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 18 in all, peaking in Aug 2026 with 5.
Appearances
Under the Influence with Terry O'Reilly · When You're This Big, They Call You Mister · 18 Jul 2026
podcast
Brand names that were created to give products a sense of respect and authority.
Using titles like Mr., Mrs., Doctor, or Colonel, these products have survived the test of time.
In most of the stories we'll tell today, they are the brands you probably think of first in their category.
Is that because those products are the best?
Or is it because they have the best names?
There is a long history in the world of marketing of naming products with the words Mr. or Mrs. or Captain or Doctor.
Like Mr. Clean or Mrs. Butterworth or Captain Morgan or Doc Martens.
In the branding process, and especially when naming a product, words are chosen very, very carefully.
The first task is to be distinct and memorable.
The second is to infuse the name with a feeling or a sense of authority or expertise.
Products with the word Mr. were meant to imply status, authority, and respect.
Chocolate bar Mr. Big was 8 inches long, twice the size of other bars.
The slogan?
When you're this big, they call you Mr. Product names that contained the word Mrs. were often used to conjure up an image of homemade goodness and kitchen wisdom.
Think Mrs. Butterworth.
Whereas brand names with the word doctor on the label suggest qualified expertise, someone skilled in the healing arts.
And most of those names were dreamed up by inventive marketers.
Recognize that little ditty?
It was written back in 1960.
Five years earlier, brothers Bill and James Conway were working for a company called Sweden Freezer in South Philadelphia.
Showing 1641–1660 of 4,084 · page 83 of 205
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