Terry O'Reilly

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4,084 appearances 18 recordings 1 series first heard Apr 2026 last heard 5 Sep

Terry O'Reilly’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 18 in all, peaking in Aug 2026 with 5.

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Under the Influence with Terry O'Reilly · When You're This Big, They Call You Mister · 18 Jul 2026 podcast

They offered franchisees a money-back guarantee if they didn't make a profit after just one year.

In 1990, Mr. Submarine officially became Mr. Sub, and the company had over 300 locations.

The tagline was, I love my sub.

The 70s and 80s saw big growth for Mr. Sub, expanding to a reported 500 locations.

But when the big American subway chain came to town in the 90s, Mr. Sub faced stiff competition.

But 60 years later, Mr. Sub is still going with about 260 locations across Canada.

And the first franchisee from 1972 is still with the company today.

One of the more serious honorifics is the word doctor.

In the marketing world, it's usually reserved for a brand named after a founder.

Back in 1945, Klaus Martens was a 25-year-old German army doctor.

He was recuperating after breaking his ankle in a skiing accident.

The standard-issue boots he was given with their hard leather soles were not only uncomfortable, they hindered his recovery.

He wondered why you could enjoy a smooth ride in a car with air-filled tires, but you couldn't enjoy the same principle with boots.

So he decided to design a boot with a softer sole.

Dr. Martens cut up pieces of an automobile tire and slipped them into his shoes.

While it lessened the impact on his ankle, it didn't lessen the pain.

He showed his prototype to a friend who was a mechanical engineer, who then suggested using two rubber insoles, one stitched to the leather, the other heat-sealed to the first, creating a soft air pocket.

The pair filed a patent and went into business.

Using old military supplies and tire rubber, they began producing comfortable, durable boots.

80% of their sales were to German women over 40.

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