Terry O'Reilly

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4,296 appearances 19 recordings 1 series first heard Apr 2026 last heard 3d ago

Terry O'Reilly’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 19 in all, peaking in Aug 2026 with 5.

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Under the Influence with Terry O'Reilly · When You're This Big, They Call You Mister · 18 Jul 2026 podcast

The first task is to be distinct and memorable.

The second is to infuse the name with a feeling or a sense of authority or expertise.

Products with the word Mr. were meant to imply status, authority, and respect.

Chocolate bar Mr. Big was 8 inches long, twice the size of other bars.

The slogan?

When you're this big, they call you Mr. Product names that contained the word Mrs. were often used to conjure up an image of homemade goodness and kitchen wisdom.

Think Mrs. Butterworth.

Whereas brand names with the word doctor on the label suggest qualified expertise, someone skilled in the healing arts.

And most of those names were dreamed up by inventive marketers.

Recognize that little ditty?

It was written back in 1960.

Five years earlier, brothers Bill and James Conway were working for a company called Sweden Freezer in South Philadelphia.

It manufactured several products, including ice cream machines.

At that time, ice cream trucks were becoming popular, and people were coming to Sweden Freezer to buy ice cream machines.

Then they were bolting them onto trucks.

But that became problematic.

The ice cream machines would bounce around in the trucks, become damaged, and there was no way to keep the ice cream cool.

Seeing this problem, the Conway brothers spotted an opportunity.

So they went to their bosses at Sweden Freezer and proposed setting up a separate division that would build and service ice cream trucks.

Their bosses hated the idea.

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