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Teya Tofer

๐Ÿ‘ค Speaker
206 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

So in total, we are 250.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Engineers, about 60.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Sorry, quota?

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Yes, yes, yes, sure.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

We have about 35 to 40.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Yeah, I mean, this changes.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

When we went for profitability, for sure it was different than it is now when we're back on AR track.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

They get a quota, what we call the conversion team, they get a quota on the new business sales, and then we have a success team, which gets a quota on the renewal, and NetShare Zero is our target.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

It's about 10% of the new best sale, to be very concrete.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

For the customer success team, it's a little bit more complicated as you have more factors in giving them the share.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Pooh.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Hard to say.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

I don't know.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

The growth revenue churn, the churn was about 20%.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Yeah, we were net churn, not really zero, but let's say 2%, 3% below.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

So quite okay.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Strategy-wise, you mean?

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Okay.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

I mean, I think what we're heading for is we're investing a lot in terms of product-led growth.