Teya Tofer

I think the best is that the customer or the product is selling itself to the customer.

And we are really, what we are doing now is to really, if you put the product in the middle and the scalability of the product in terms for us, it's user seats or profiles and

And we are really optimizing our product towards these two levers in order that the client really upsells themselves.

But still, it's an interesting way.

We are coming from a sales-led approach, which is completely different.

And there you do the deals in a different way.

If you do one-on-one deals,

and you really talk to the client, negotiate a contract, and now if you try to do it more automatically, fully automatically, it's a different game.

Yeah, so you mean the customer acquisition costs?

Yes.

So it's hard to say if you compare it.

I think our CAC to CLV CAC ratio is about three, which is very good, I think, in the industry compared to others.

So you can calculate.

If it's three, it's 4,500.

LTV keg ratio is three.

I guess so, yeah.

Yeah, I'm too.

Ah, sorry.

No, it's much larger.

It's the customer 12, 13.