Thais Gibson

She was pre-diabetic.

She just got told by her doctor she's pre-diabetic.

And she's like, every year for the last 12 years, I've told myself I'm going to eat healthy.

I'm going to go to the gym and I don't.

And I've tried meeting with dieticians, nutritionists, all these things.

I don't, I just, I go through the same patterns, what's going on.

So we did her needs assessment.

And what we found is her biggest needs at a subconscious level, these drivers were for family, social connection, emotional connection, comfort, and safety.

And so what happens is your conscious mind says, I want to eat healthy.

I want to go to the gym every day.

And her subconscious mind says, no, that's going to take time away from family, social connection, emotional connection, safety, and comfort.

We don't feel these things.

And so these drivers, it's like your conscious mind intends someone with that 3% to 5% and your subconscious programming says something else.

Second to that, what's also really interesting is that our earliest wired conditioning around food, it happens when we're being breastfed.

And when a mother is breastfeeding their child, well, what happens?

Well, there's a tremendous amount of oxytocin produced, the bonding neurochemical.

So all of our wiring deeply about food is that food equals safety and comfort and being held and being protected and cradled and connection.

So our wired associations to food are that it gives us safety, connection, comfort.

And so what ends up happening for a lot of people is they say, I want to quit eating chocolate or quit, you know, or go to the gym every day.

And this woman, what we had to do is we had to find a way to link her subconscious needs with her conscious mind's goals.