Thomas Dunckley
speaker
645 appearances
3 recordings
1 series
first heard May 2026
last heard 10 Jun
Thomas Dunckley’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Jun 2026 with 2.
Appearances
The overwhelming choice out there often makes the search for fragrance intimidating.
Carrium seeks to solve this and works as the Scent Somelier to help decode and deepen customers' connections to fragrance.
This is a unique experience where the Sense MLA helps people discover fragrances intuitively, guided by their own words, emotions, and memories, and removing distractions such as branding, packaging, or preconceptions, focusing purely on the scent and the customer's personal response.
You don't just choose a fragrance, the words you use, your personal associations, all drive the experience thanks to an AI model that has learned from thousands of real descriptions to understand the language of.
Scent.
From niche fragrance boutiques to partnerships with the world's most renowned brands, Carium continues to demonstrate its ability to reach diverse audiences by supporting and enhancing customers' fragrance selection experiences.
The data shows a 139% increase of store visitors after introduction of Carrium in the scent selection process.
And the data also reveals a 287% increased conversion rate in store.
In London you can now experience it in iconic settings such as Selfridges or in boutique perfumeries, making this sophisticated sensory intelligent fragrance discovery accessible.
So why not pop in to Selfridge's or Path on the Dance in London to see how Carium's innovative AI solution can help you cut through all that olfactory noise and discover your next signature scent.
Louise, thanks so much for joining me on Making Sense Makes Sense.
It's a real joy to to speak with you.
It's not very often I get to speak to someone who uh is from the oldest perfume house in the world.
So what a thrill to have you.
And likewise, and you know, talking about your you're being from the the oldest perfume house in existence, you you come from such a rich heritage of scent, you know, nine generations in fact.
How prevalent was scent to you when you were growing up?
It's just just part of the furniture, part of your of your blood in a way.
Yeah, and you got the foundations of your education in sent really early by the sounds of it, because you were smelling materials, you know, just as part and parcel of your childhood.
Yeah, absolutely.
It's like a scent first approach.
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