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Thomas van der Klei

๐Ÿ‘ค Speaker
174 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1483 How to Bootstrap to $1M in ARR

Well, it's like 15% of commission is sometimes for growth sumo.

SaaS Interviews with CEOs, Startups, Founders
1483 How to Bootstrap to $1M in ARR

For growth sumo, it's 15% of the commission.

SaaS Interviews with CEOs, Startups, Founders
1483 How to Bootstrap to $1M in ARR

I see what you're saying.

SaaS Interviews with CEOs, Startups, Founders
1483 How to Bootstrap to $1M in ARR

So you get 15% more commission, basically.

SaaS Interviews with CEOs, Startups, Founders
1483 How to Bootstrap to $1M in ARR

So death is all taken out, which means you can be way more competitive.

SaaS Interviews with CEOs, Startups, Founders
1483 How to Bootstrap to $1M in ARR

That is a number I'd rather not divulge.

SaaS Interviews with CEOs, Startups, Founders
1483 How to Bootstrap to $1M in ARR

And again, it really depends.

SaaS Interviews with CEOs, Startups, Founders
1483 How to Bootstrap to $1M in ARR

We have like our tools pretty flexible.

SaaS Interviews with CEOs, Startups, Founders
1483 How to Bootstrap to $1M in ARR

So we have people using our tool as a referral marketing tool.

SaaS Interviews with CEOs, Startups, Founders
1483 How to Bootstrap to $1M in ARR

So what they do is they have like an Uber or like Dropbox style affiliate program where they basically just use infrastructure.

SaaS Interviews with CEOs, Startups, Founders
1483 How to Bootstrap to $1M in ARR

So when a customer signs up, they sign them up with us through the API.

SaaS Interviews with CEOs, Startups, Founders
1483 How to Bootstrap to $1M in ARR

They grab their affiliate link, present that within their own portal.

SaaS Interviews with CEOs, Startups, Founders
1483 How to Bootstrap to $1M in ARR

So basically they would sign up each and every one of their customers as affiliates.

SaaS Interviews with CEOs, Startups, Founders
1483 How to Bootstrap to $1M in ARR

ah so they forget really big that's not really that's not really a fair number and then we have like these other customers who already work with an affiliate network but have one or two very large affiliates uh with whom they have contact directly and with whom you know they're like okay we we we already like have all the contact together uh we can pay you out directly like why would we do this through an affiliate network and pay them a cut yep so they sort of like

SaaS Interviews with CEOs, Startups, Founders
1483 How to Bootstrap to $1M in ARR

they go around the affiliate network.

SaaS Interviews with CEOs, Startups, Founders
1483 How to Bootstrap to $1M in ARR

So this is like really different.