Tim Ferriss

Yeah, yeah, yeah.

Yeah, the power of no.

I mean, I feel like... So I started...

at the behest of my friends and some of my audience.

I started working on a book about saying no.

That's like six years ago.

And I started doing that because people just kept asking me for help.

A lot of my friends, even very successful ones.

And over, I'd say, probably a decade, I was using Evernote, which I was the first advisor for.

Didn't quite pan out as I'd hoped, but still a pretty interesting tool.

Anyway, every time I got a rejection from somebody that I thought was really artful,

that left me feeling neutral or better about the person than worse, I'd be like, ooh, that's good, I'm gonna steal that.

So I'd, like, copy and paste it.

So I had this swipe file, which is just a term that some people use for, like... I used to do it for advertising.

Like, whenever I bought something, I would save the advertisement, put it into a three-ring binder, so that I would think about how this convinced me to buy something.

And then I'd use that for designing my own ads, right?

So similar, I had a swipe file.

I had hundreds of these examples of polite declines, I called them.

And they're really useful, really incredibly useful.

You can copy and paste to make your own.