Tim Ford

speaker

374 appearances 1 recordings 1 series first heard Jul 2026 last heard 20 Jul

Tim Ford’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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Farm4Profit Podcast · Harvest Automation - Is It Worth the Hype? · 20 Jul 2026 podcast

And so you may have to take a little bit more on.

I think it's a great question.

And I think going back to what you were saying with your prior experience with automation, so Combined Advisor as a suite was our past solution.

And so that was harvest smart for the ground speed, auto maintain.

First thing we did is when we came out with the new stuff, we named it sort of what you think it should be named, right?

Predictive ground speed automation, harvest settings automation.

Because first things first is most, a lot of operators didn't really know what they're running, right?

They knew they were pushing a button, but really not sure what they were doing.

Um, and another important thing was we launched something like that auto maintain, for example, um, and an operator has in their brain what that thing should be doing, right?

You know, this is, I am pushing this button.

I'm going to guess it's going to accomplish X, Y, and Z for me and take that off my plate.

And I think with auto maintain, you know, there's a good system.

But you as an operator had to, you had to be an expert.

You had to get it set and then say, hey, set to current.

This is my target, you know, and match me here, right?

And that's not necessarily what a lot of our customers and operators thought they were getting themselves into with it.

With harvest settings automation, with predictive ground speed automation, we did start pretty early to make sure we call it, I'm going to use some of the user experience stuff, but we call it, you know, just matching the mental model of a farmer, of an operator and saying, how do you approach this?

Let's take grain loss, for example.

I would have conversations with customers, start them talking about, hey, how do you approach grain loss?

Usually it's something around, well, I'll go out and scratch on the ground.

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