Tim Harford

speaker

411 appearances 1 recordings 1 series first heard Sep 2026 last heard 5d ago

Tim Harford’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Sep 2026 with 1.

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His doctoral dissertation coined the phrase the information economy.

But Peratt was more than just an analyst of long-term macroeconomic trends.

He was a charismatic, visionary speaker.

One colleague said...

The thing about Peratt when he speaks is everybody in the audience says to themselves two things.

They say, my God, this guy's right.

I can go to the roof of this building and if I jump, I will fly.

There are risks to listening to charismatic speakers.

And the other thing?

The second thing they would think is, and that guy up there on the stage and me, we're the only two guys who really get it.

In the late 1980s, after a few years as a freewheeling big thinker, Mark Peratt joined the Advanced Technology Group at Apple Computer.

His job was to think about what kinds of products the information society would need.

Computers, yes, of course, but not just desktop machines.

In a big red notebook, Peratt described what he saw as the information and communication product of the future.

It must offer the kind of personal satisfaction that a fine piece of jewelry brings.

It will have a perceived value, even when it's not being used.

It should offer the comfort of a touchstone, the tactile satisfaction of a seashell,

The enchantment of a crystal.

That product?

His big red book contains a sketch.

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