Tim Ray

So we have probably about a dozen people touching the business at any one time.

Yeah, so the first year and a half was really just PR earned editorial focused.

And in the last six months, we found, you know, obviously diminishing returns for our PR efforts.

So we're focused really heavily on podcast advertising right now.

We find podcast advertising for, you know, subscription based companies is been very profitable.

And, you know, we have found that, you know, we've tried, you know, paid search.

But the problem is no one searches for, you know, a meat club.

Yeah.

The only thing that's been profitable is really investing in our branded terms on, you know, Google.

But we found, you know, Facebook is been good, but it's been inconsistent and we're trying to crack that nut.

uh so we just started advertising on a podcast called drinking bros and you know it's a very you know every third word's an f-bomb and it's just like you know these guys partying out for 45 minutes talking about everything from sports to drinking beer to you know whatever um another podcast that's been really good for us let's stick let's stick with that one for a second so what are you what do you pay for like what them to read like a 30 second mid-roll or something

Um, yeah, I will do a mid roll to start and then pre-rolls after that.

Okay.

And, uh, for us, it's been really successful because, you know, you can imagine even with your, your show, um, you know, it's not like when you're listening to the radio and people are passively, you know, reactively turning on the radio, even if it's their favorite station, people are proactively downloading because they really enjoy listening to you.

Of course.

So, you know, especially the successful podcasts, they get a lot of requests for people to advertise.

So they actually have to be selective with who they work with, which means that, you know, they're actually, you know, giving a, you know, a live read endorsement for your product, which is a lot more impactful than just a regular radio ad.

So it ranges anywhere from 13 to $20 a CPM.

Okay.

13 to 20 on the, on the podcast and what's the place.