Tim Sovay
speaker
188 appearances
2 recordings
1 series
first heard Jun 2026
last heard 8 Jul
Tim Sovay’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Jul 2026 with 1.
Appearances
I think as we look back to the late aughts, early teens, that was really where creators became a business.
It was MCNs popping up everywhere, right?
Whether it was maker, full screen, awesomeness, machinima, style hall, you name it, right?
There was a million of them.
I was at a company called The Audience back then, trying trying to build trying to build uh celebrities.
Like taking celebrity into social.
But truly that's where Creator and Influencer became a real business.
Where and why were brands struggling to figure out really how to invest in Creator, even at that time as it was up and to the right.
It was such a fun.
Yeah, and uh ultimately measurement had the catch up to the potential.
I mean, at that point, what measurement?
It was just
Speaking of that transition on the brand side, you've made a really big transition in your career.
You've taken all these creator economy learnings, the the the startups, the early days, and now moved them into some of the the biggest and most progressive brands.
What were the biggest learnings you've brought over to Mattel and now at Gap Inc?
I think
So Mattel it was really a start from zero.
It sounds like Gap you mentioned is a a little different.
What's the experience been like for Gap over the last few years?
Gap has been
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