Timo Boldt

Is that where all the meals are assembled?

Do they perform different functions, those factories, Lincolnshire and Warrington?

Slightly different degree of automation and data science, but I mean, broadly the same.

And then you also have a huge logistics or do you do that yourself?

No, no, we piggyback on the existing careers.

So Yodel, DPD, Royal Mail, they deliver for us and the box is compartmentalized and there's a cool box, a chilled kind of compartment in there.

So the food stays fresh for 36 hours.

You just leave it out the door.

We obviously temperature probe, test all the time.

So those companies are pitching for your business basically.

So raw mail, DPD.

And the main reason is we initially tried to, I mean, hand deliver myself, but you put so many more CO2 emissions on the street, whereas if you can piggyback on the existing supply chain and they send an Amazon delivery to the highlands, why not take the Gustav box in the same van?

Yeah.

So just, yeah, it was a lot more economic and a lot better for the environment.

And does your data analyst look at all those options as well?

Yeah.

So I imagine that's getting much more efficient with AI because the AI can see all the possibilities.

So that reduces cost for you.

Yeah, and also error rate.

So the AI takes into account this DPD hub or yodel or whatever.