Timur Daudpota

Of course, yeah.

Let's get started, Nathan.

Really glad to have you on the call.

So Blurb is a SaaS platform.

It allows publishers like BuzzFeed, PopSugar, TechCrunch, all these content creators to actually publish high-quality content directly onto Snapchat.

And we make money by selling our SaaS tools, which gives you analytics, high-quality editing features, and publishing features, scheduling features to all these companies.

So it was founded actually last year.

So that would be 2015?

Yep, and the product didn't launch until actually this March.

So actually, surprisingly, we actually pivoted.

We pivoted to what we were doing before.

So before, what we were doing is influencer marketing on Snapchat.

And working with all these brands like Invisalign, Coca-Cola, Disney, Awesomeness TV, we found out there's a big gap that's missing in Snapchat, especially when it comes to pushing out high content directly.

Because what's going on in Snapchat right now is...

You have 20 to 21 publisher content that Snapchat has given access to to make good content like CNN, Cosmopolitan, BuzzFeed, and the rest of all these channels are left out.

So that's where we come in and we come in and we give you the same superpowers that Snapchat's giving to all the discovery partners.

Yeah, so if you sign up, you can exactly.

So what you do is you sign up, you link your Snapchat account to it.

So your username, your login, and it connects directly to your Snapchat portal.

And then you just push out content.