TJ Holmes

We knew they were going to probably see an increase in viewership.

It's right now obvious people are flooding to that show.

In this day and time of any type of viewership, it's unheard of.

In this day and time of morning show viewership, it just doesn't happen anymore.

And yes, it's happening now.

It's to be expected.

There is no one over at NBC, I'm sure,

salivating and looking is going oh this is awesome we got great no not at all but the viewers are certainly interested in this show excuse me this story and robes they're going to the place that is the centerpiece of it and it's a delicate balance how do you as the today show cover that story as it's just a new story because you're supposed to yes it's more than that to them

But they have to assign someone and do that story independently and not appear as if they are trying to take advantage of what's happening.

Robes, almost every time before we started recording, you say, where is this lady?

You can't believe we're doing another update.

You just can't believe.

And here we are, Robes.

Saturday is a couple days away.

That is two full weeks since this woman was seen by anyone.

Yeah, we got confirmation she was kidnapped.

Authorities have not confirmed that they have heard from a credible kidnapper.

It makes no sense.

Folks, we'll keep an eye on this one.

Again, no press briefings scheduled for today or any time.