Tobi Lütke

They were all in my garage, my business partner's garage, actually.

And we just took them to a post office.

It wasn't a big operation, but we made money, and we found success.

but then like when people stopped buying snowboards because it got warmer at least most places um it just was kind of clear that the big discovery of the season wasn't the business itself but like actually helping other people do the same thing and uh

That's why Shopify exists.

The decision happened within six months.

It took me way longer than I thought.

The initial version of Snowdevil took me two months to build, basically.

And then turning it into something that other people could use

was took a year and a half.

Wow.

Me and a friend who came over halfway through.

Not just immediate.

It was so, it had power.

You know, it's...

It's hard to talk about these things in terms of energy, but there is... You feel it.

You feel it.

And you just know, right?

And it's like... It's like a... It's an energy source that you could have.

What's building?