Tobi Lütke

You need to be intrinsically motivated to want to move forward because there's no one really holding you accountable.

Once your product is in market, things actually get easier.

At this point, you have customers with...

delightfully will tell you everything that's ever been wrong with your product every time you talk to them and it's like which I love and you know it's it really it motivates you and motivates me too like I especially you know early days is again

shopify is now out in the market we're in 2006 customer support is support at shopify.com which also comes to me right because where else would it go um and um um i i will support i ever respond from support at shopify.com but it's still me so people people send these like essays about how can you call yourself an e-commerce software and not even have feature like this my initial response is like to write defending my product and then i'm like

actually very right.

And then, so next thing is, I go and spend the night implementing a feature and then respond the next day saying, what do you mean?

It's right here.

So, you know, that's how you make products better.

This is the loop and that's just what you keep going.

So, um,

How can you be intrinsically motivated to want to hone the craft?

That I don't know.

And, um,

the question is how to even like is it possible to disconnect even from the need to have a competitor that might be training i have mixed feelings on that do you i mean i think a competitor can be for me personally when i built the podcast

And it's yours.

It's mine.

It's yours.

It's something you built.

It's your aesthetic, and it's not...