Tobi Lütke

Everything you do, everything you learn, every skill you pick up along the way is going to be with you forever.

And the experience you do, even if the thing doesn't automatically plan out, is something that you're going to bring to literally every task you'll ever do.

This is the wonderful thing about

is our intuition is underrated.

Our intuition is our entire past, all our life's experience rolled out for us, brought to the moment to try to make the best possible choice for the conundrum in front of us.

And if that involves what it's like to start something, to build something, to...

negotiate deals to potentially have employees, to be responsible for someone's livelihood.

If any of those things are in your past, you just will make a lot of quite valuable decisions with more accuracy afterwards and higher competency.

And so I think it's incredibly valuable as a pursuit.

And what do you know, it might actually work.

You know, it just turns out that unless you're trying to build a business that is sort of another version of something that someone else has already done without many modifications, if that's what you're doing, that's really busy space.

But again, on the internet, you need to find your 1,000 true fans.

That's it.

That's the job.

If you build something that 1,000 people will be deeply into, you'll figure out how to build this as a sustainable business afterwards.

And that's much easier to do when you build something that you yourself are incredibly excited about than if you go and build something that other people might deem to be a good market for you to go into.

And I've seen this over and over and over again, that the best businesses on the system and in general in the world are things that solve problems that entrepreneurs, they spoke to them.

They found there needs to be founder product fit more than there needs to be product market fit.

I think founder product fit is actually one of those things which I think is often overlooked.

I mean, I'm obviously incredibly privileged and lucky here because I found it very, very early.