Tobi Lütke

Now, if the same thing fails the same thing a bunch of times, then, you know, my offer of second chance becomes highly conditional here.

But, like, it's like...

It's, I think, I don't know, I've gotten to a point, I'm feeling a little bit like a veteran of the roller course of entrepreneurship now.

When I find out my company is actually, like I thought we recorded something and then I look deeper and I realize we're better at it, I'm excited.

Like it's like, hey, we're doing pretty okay.

And we were terrible at this thing, which we now know.

So now I know exactly how to become a better company tomorrow.

You know, just like, this is like, my roadmap is clear to your point, right?

Like, so I think you can adjust to this, but this is almost not helpful, I think, to say, because...

I don't think that makes it easier for people who have to go to hell.

You just have to go for shit, like eat some shit along the way.

You're going to make mistakes.

I've made huge mistakes.

I had an entire department, a massive part of a company with over a thousand people that we thought was going to be part of

Shopify is what we call main quest, basically what we're working on in logistics.

And we had to exit this business.

And I wrote about it publicly about how I made this decision.

And because I also think you need to say when you make a mistake, it's okay to say it, right?

Like it's...

I think keeping the quorum there is just fake.