Tobias "Tobi" Konitzer

So we came with a vision first.

And the vision, I probably should spend a couple of more sentences describing the vision.

I've talked a lot now about this autonomous system.

But basically, the vision was that ultimately, we let the agent decide what marketing treatments we will consider in your quest for optimization, right?

So we ask you, what's your goal?

Okay, your goal is maximizing LTV.

Like any other lifecycle marketer, there's only one goal.

I can already tell you that.

Every lifecycle marketer head of CRM is paid for exactly that, right?

How can you maximize the squeeze once you have a customer in your CRM?

There's nothing else to do.

It's the only goal.

Using a GenTech AI to define the universe of treatments and then using decisioning to essentially, or one-to-one personalization and decisioning, to essentially allocate the traffic or allocate each user to the marketing treatment that will maximize his or her returns.

So that was the vision.

Now, how do we validate that vision?

One, it's my vision, so I really like it.

Second, you have a lot of conversations and make sure that you are aligned as to where that market goes.

And that's really freaking difficult.

I'm not sure if I'm allowed to swear, so I'll say freaking difficult.

Why is that so difficult?