Toby Howell

Should we be serious?

Should we be pro-America like Budweiser's ad is?

So this is not necessarily something that is easy to think

basically split the difference.

I guess you don't.

And actually, I go back to CeraVe.

They haven't done a Super Bowl ad since because we did really well last time.

We got our brand name out there.

We don't need to spend $8 million going forward.

All right, we're going to take a quick break and come back with Toby's Trends right after this.

That's right.

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Neil, I'm ready to make an announcement.

No, and I am not afraid.

I just don't trust them.

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