Toby Howell

There was the kombucha.

It felt very bougie and nice.

And a lot of co-working operators are saying...

we still have to bring the heat there because if you ask people to return to offices these days, they better be nice.

You better have the amenities here or else they're going to get very, very mad.

Back in the day, you used to be able to have a satellite office with just a chair and a computer and that would be enough for an employee.

But now that there's a little bit of leverage now with the rise of remote work and the rise of hybrid work, you have to make it a nice space for people to want to be in.

So if you force back

people back to the office and it's a crappy experience, that is not going to go well, which is why still people are kind of reworkifying their co-working spaces.

I mean, the fact that this proposal contained a ski resort probably should have been something that would have tipped people off that, hey, wait a second, this probably isn't going to happen.

It is very funny that eventually everything becomes an industrial center for data centers at this point, which is kind of the buzzy investment right now.

I feel pour one out for consultants and architects and construction firms, though, because this was a massive cash cow for them.

I think they probably knew that they were never going to achieve the scale, but a consultant is ready to go in and say, here's how it would happen.

An architecture firm is happy to drop the designs from the construction firms are not so happy to actually have to build a thing.

But this was definitely a major, you know, cash infusion for this industry that is now being scaled back a little bit.

I know.

You don't have to pour one out for them.

All right, moving on.

Once upon a time, there was a celebrity that wanted to start a successful company that didn't involve sports drink or makeup.

And that company is Once Upon a Farm, an organic kids snack maker co-founded by celebrity Jennifer Gardner.