Tobyn Sowden

right now is Facebook.

Facebook's got a phenomenal ad platform.

Their tracking is one of the best and the ability to attribute not just on a download but also multiple points through the funnel and kind of working in conjunction with a solution like Desmetrics.

It works wonders and it can optimize very quickly.

And obviously with the size of the audience that Facebook commands, you can grow a product quickly if you're using those type of right tools.

We are currently spending probably $30,000, but we've got a commitment to grow to a million dollars and a quarter.

Well, it's more of a commitment.

We're working closely with some teams at Facebook to grow our businesses and some of our customers' businesses.

And they're supporting us in a way that requires us to commit to be at a level that is a million dollars a quarter.

So the idea behind Shift originally was Electron, the framework, it's really starting to become something we're seeing in applications like

like Slack, where you can build once for the desktop and then deploy across all the platforms.

And Slack's a great example of a company that's done that well.

And so we thought, hey, why don't we build software analytics for people that are building on top of the Electron framework?

well, let's show people how to do it.

Let's build an app ourselves.

So we ended up building shift to do that.

And it turned out after we kind of launched it in preview, preview release in September, that it was something that, you know, people really wanted.

And so what shift does light is switch between your Gmail accounts, your Google accounts in general, in between your, your mail, your calendar and drive.

I think, I think a lot of people have had this issue, whether, whether or not they're using, you know, multiple browsers or incognito mode or the ad account method or,

They just straight up use IMAP or POP.