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Tobyn Sowden

๐Ÿ‘ค Speaker
140 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden

And so that's why you see our later products like Desmetrix as well as Shift where we're looking for recurring revenue.

SaaS Interviews with CEOs, Startups, Founders
639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden

37.

SaaS Interviews with CEOs, Startups, Founders
639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden

We're in Victoria, BC on Vancouver Island, which is on the west coast of Canada.

SaaS Interviews with CEOs, Startups, Founders
639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden

Everybody or anyone out remote?

SaaS Interviews with CEOs, Startups, Founders
639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden

We have a small team in Poland and a small team in Brazil.

SaaS Interviews with CEOs, Startups, Founders
639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden

Why?

SaaS Interviews with CEOs, Startups, Founders
639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden

Honestly, they're just great people that we've come across in our physical lives, whether they were in Victoria or we've met them somewhere and we just wanted to continue to work with them.

SaaS Interviews with CEOs, Startups, Founders
639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden

And so we've brought them on as contractors in their hometowns remote.

SaaS Interviews with CEOs, Startups, Founders
639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden

Very cool.

SaaS Interviews with CEOs, Startups, Founders
639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden

Yeah, so desk metrics is primarily a desktop software analytics platform.

SaaS Interviews with CEOs, Startups, Founders
639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden

It has SDKs for Windows, Linux, and Mac, as well as some unique ones that are based on JavaScript for things like electron as well as extensions.

SaaS Interviews with CEOs, Startups, Founders
639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden

you integrate an sdk and then a number of events are automatically tracked the things from install to launch uh to to heartbeats to uninstall etc as well as you can integrate your own custom events um one of the big uh value propositions that we have is is attribution uh on the desktop space that i've already talked about the ability to track a user from

SaaS Interviews with CEOs, Startups, Founders
639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden

the web and onto desktop, their activity within the app and how that relates back to your marketing campaigns essentially.

SaaS Interviews with CEOs, Startups, Founders
639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden

It's what we're using for Shift and it's working phenomenally.

SaaS Interviews with CEOs, Startups, Founders
639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden

Uh, we, we have our, our pricing varies.

SaaS Interviews with CEOs, Startups, Founders
639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden

I find, I find in the SAS business, pricing's always in flux and we're definitely still, you know, searching for the right pricing.

SaaS Interviews with CEOs, Startups, Founders
639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden

Um, but, uh, I would say the average, you know, the average customer's probably paying us to the tune of about $500.

SaaS Interviews with CEOs, Startups, Founders
639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden

And then we've got, you know, monthly.

SaaS Interviews with CEOs, Startups, Founders
639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden

So previously, and how we started the business was the number of users.

SaaS Interviews with CEOs, Startups, Founders
639: Fastest Growing Canadian Software Company: $200k to $20M in Revenue from 2010 to 2015 with CEO Tobyn Sowden

The more users you have, the more expensive it is.