Tobyn Sowden

And we had no gate on the number of events.

And the idea being is that we believe you should track everything.

So we don't want to stop you from tracking things just because you want it to limit what you're paying desk metrics.

And so, uh, what we, what we realized is that it just doesn't work.

We've got to change to a model where we actually, we've got real costs associated with events.

And, uh, you know, we see user bases that are small, highly valuable, and they want to track a lot of things.

And so we're moving to a model now where it's a combination of, of, uh, users and events.

Uh, 2016.

Yeah, I guess March or April.

And I guess it should be noted as well that we've been building the technology and using in-house for our distribution business for, you know, the three or four years before that.

Yeah, so we have a lot of predictive modeling that we use, and obviously we're using Desmetrics as the underlying data store.

And we use those in-house for our owned and operated products, but it's something that we're exploring as far as how can we open up the predictive analytics in a scalable way and allow our customers to use it as well.

HostGator?

Favorite online tool?

We're using InVision a lot right now.

They're 17 months apart and their age, uh,

So my 20 year old self really struggled with whether or not to get a degree in business or to get a technical degree in computer science or engineering.

And I think if I was to go back, I would tell myself technical all the way because learning business is a lot of fun.

And I think there's a lot of value that comes with that process learned in the real world as well.

I did get a technical degree, but it took me six years to figure that out.