Todd Johnson

And this is a fairly cynical approach.

Yes.

So when you think about layering this kind of capability that elevates sort of higher quality care and reduces costs, there's multiple parties that benefit, right?

Patients benefit.

They get better health care.

They get better outcomes.

As a business, we've decided that we don't think the right strategy is to monetize this through patients.

While I think there's precedent for it, there's other companies that do.

We sort of believe every patient deserves this.

Physicians and their teams benefit by having improved quality, greater patient satisfaction, greater reputation in the community.

And increasingly, there are strong economic incentives, many of which were sort of spurred by the Affordable Care Act and also sort of the unaffordability of commercial insurance.

to make doctors accountable.

That is the business lane we've chosen.

Before we kind of dig in on how we do that, you know, other parties that benefit are people like insurance carriers, right?

And so we believe that in order to earn and retain the trust of a patient that's sick and going through one of these episodes, you have to channel their doctor.

That's the relationship of trust in healthcare.

And if you can tie into the

that you actually get the level of participation from patients that's truly meaningful.

Yeah, so we have an enterprise subscription sales model.

We sell to healthcare delivery systems, so health systems and doctors.