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Todd Johnson

๐Ÿ‘ค Speaker
203 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships

cases a year, patient cases, so up to 2,000 cases, up to 10,000 patients per year.

SaaS Interviews with CEOs, Startups, Founders
741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships

Typical first year contract value is about $120,000 to $150,000.

SaaS Interviews with CEOs, Startups, Founders
741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships

And then we hope to escalate those year over year to anywhere between a quarter of a million to a million dollars in annual revenue per year.

SaaS Interviews with CEOs, Startups, Founders
741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships

No, it's sort of a use it or lose it strategy.

SaaS Interviews with CEOs, Startups, Founders
741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships

Yeah, the short answer is it's hard.

SaaS Interviews with CEOs, Startups, Founders
741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships

The good news is that we are moving to a delivery system that has much better incentives.

SaaS Interviews with CEOs, Startups, Founders
741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships

It's taking much longer than I think I want and I think patients deserve.

SaaS Interviews with CEOs, Startups, Founders
741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships

But we are moving, you know, the consumer way to think about this is into a warranty program model where hospitals and physicians have to warrant their services for 60 days or 90 days after a treatment is provided.

SaaS Interviews with CEOs, Startups, Founders
741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships

And it creates sharp economic incentives.

SaaS Interviews with CEOs, Startups, Founders
741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships

The challenge with that is that these are very targeted, so they might be just for heart attack patients or for total joint replacement patients.

SaaS Interviews with CEOs, Startups, Founders
741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships

And so that's why our expansion opportunities within health system providers are designed to land within these areas where they're bearing economic risk today and expand with them over time as the incentives shake out, either through the federal government or through commercial insurance carriers.

SaaS Interviews with CEOs, Startups, Founders
741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships

Yeah, so between hospitals and physician groups, we have about 70 groups on board, and the mix is about 20 hospitals and health systems and 50 independent practices.

SaaS Interviews with CEOs, Startups, Founders
741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships

Yeah, so the physician practices are on an older sort of subscription model.

SaaS Interviews with CEOs, Startups, Founders
741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships

So the ARR is closer to $4 million a year.

SaaS Interviews with CEOs, Startups, Founders
741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships

Okay, got it.

SaaS Interviews with CEOs, Startups, Founders
741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships

And so it's like that 20 hospitals makes up a little bit of a bigger portion than the physician practices themselves.

SaaS Interviews with CEOs, Startups, Founders
741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships

We've raised $21 million.

SaaS Interviews with CEOs, Startups, Founders
741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships

This is a sector, well, my previous business was a good business, but it was never one that was going to have sort of high growth, nor was it going to have crazy competition for customer market share.

SaaS Interviews with CEOs, Startups, Founders
741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships

This is a space that is both obvious and inevitable and attracting a ton of competition, excitement, and energy in the space.

SaaS Interviews with CEOs, Startups, Founders
741: Exited for $15m, Now Tackling Healthcare Patient Doctor Relationships

And so one could really call this, this is a race for market share right now.