Todd Kahn

Well, thank you, and thank you for joining me in Coach House.

We love having you here.

It is our home.

It's our global flagship, and it's probably the best representation of the brand.

So come visit.

That's the quick editorial.

No, we focus very much on trying to figure out Gen Z. I often say we're an overnight success story six years in the making.

And

Stuart and I, many years ago, recognized, among other people at Coach as well, that we were too much often considered a brand for everyone, and hence a brand for no one.

And we became extraordinarily focused on Gen Z. And part of our focus was

listening, learning, doing a lot of sometimes what I call big data and little data.

Big data is we're a direct-to-consumer business.

We have millions of customers.

We have a lot of data from them.

Little data is sometimes going into people's houses, doing shop-alongs with them.

They don't often know what brand, which brand they're speaking with.

and listening to them.

And we gain real insight from them.

And so what I often say is, I don't want to supplant the gut of our creatives.

I just want to create an informed gut.