Todd Kahn

And I get asked the question often, well, because traditional European luxury now is 10x what we are, when historically it was 3 to 5x.

Isn't there so much white space?

Shouldn't you go after that space?

And there's opportunities there, but we don't want to miss out on the opportunity to be that first bag for that Gen Alpha or that Gen Z customer to engage them in a price point that makes sense.

Yeah, it starts to introduce the experience.

And experience today is incredible, incredibly important to younger, to I think all generations.

But we are focused.

We have 20 coffee shops globally.

We have four in North America.

By the time we end this fiscal year in June, we'll have another four, usually in high traffic areas.

And they do a number of things for us.

First, the coffee shop themselves are great coach experiences for exactly the reasons you said.

We sell croissant, but what's really popular is the tabby cake that looks like a tabby bag.

Incredible social media moment to capture.

Little Miss Jo is compelling.

So we have that part.

We have unique merchandise that you can only get at Coach coffee shops.

My head of food and beverage yesterday, I had a meeting with him and he's saying, there's really demand for Coach merchandise across the fleet.

I'm like, for now?

You can only get it in a coach coffee shop.