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Todd Olson

๐Ÿ‘ค Speaker
613 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

And what that encompasses is giving

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

teams building software applications, rich insights into how their customers are engaging their platform, and then also complementing that with the ability to increase engagement through education, onboarding, and new feature announcements.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

Yeah, so you're right.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

The key is actually getting the product installed, and it's actually just a really quick JavaScript snippet.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

You cut and paste it into your application, and really that's it.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

Now, for larger customers and bigger enterprises now, we do things like making sure we get tied into their Salesforce instance and things like that because we find we integrate into other third-party products that we are much stickier long-term.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

Well, I mean, I think there's also different markets, you know, I think our, you know, we've been pretty focused on B2B companies and they're a little broader into websites and B2C so that, you know, I think, you know, we move more and more up market to larger and larger ACVs.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

We're just going to naturally see a lot less churn because, you know, it's typically what happens when you move up market, you know, the larger the deal size, typically you see lower churn, but, um,

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

I mean, we invest a lot in our customer success team.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

We have a pretty reasonable ratio of customer success to sales.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

So we take customer success.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

It's part of our core values.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

And we measure CSAT, NPS.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

What's CSAT, Todd?

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

Customer Satisfaction Rating of Interactions with Support.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

So we carry a 98, 99% CSAT.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

We've gone

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

In the last seven days, we haven't had a single negative response.

SaaS Interviews with CEOs, Startups, Founders
1115 How Pendo CEO Uses War Chest to Acquire Companies, Integrate

And on multiple seven-day periods, we average that.